A digital human is an avatar capable of showing facial expressions and body language, focused on emotion and empathy. Running on top of conversational systems like chatbots, digital humans can respond in an appropriate non-verbal way that is aligned with the topic and sentiment of the conversation.
This makes Digital Humans a very powerful tool that open up an additional layer of emotional connection with your customers. This emotional connection allows you to influence the most important part of communication that cannot be achieved with words alone. The feeling and trust that are created will enhance the effectiveness of a dialog and enable you to leave an unprecedented impression of your brand, leading to higher sales and loyalty.
This customer experience goes far beyond what text-based systems can do and deeply touches on empathy and providing an authentic experience. People will feel less lonely when interacting with a digital human, or better understood, or are more easily persuaded depending on how you want to use them.
There is a high level of freedom to decide how your Digital Human will look. Things like gender, ethnicity, hair and eyes can often be modified using an existing model as the basis, or you build your digital human from scratch. Digital Humans are levering an underlaying conversational platform for Natural Language Understanding, Speech to Text and Text to Speech. This can be your existing solution like Google Dialogflow, AWS, Nuance Mix, Microsoft, or any preferred combination.
Using a digital Human in your communication with customers has a few clear benefits that apply to every situation.
No two projects are the same, but this timeline will give you an overview of what to expect when implementing a Digital Human.
The most obvious use cases for Digital Humans will be on websites and in mobile apps,
but also in other situations you will be able to successfully deploy a Digital Human for a whole different customer experience.